Next Extraordinary Success

Are you ready to be part of something bigger than "All of Us" without sacrificing the legacy you've built? ​


Here is where the best minds and capabilities from across the industry are forging a revolutionary platform built upon innovation, sustainability and shared resources.

Join Nextra Tech and be a part of a dynamic collective that’s redefining the technology life cycle. At Nextra, we bring together the best minds and capabilities from across the industry to forge a revolutionary platform built upon innovation, sustainability and shared resources.

Our mission is to transform the use of refurbished computer equipment, finding innovative ways to repurpose it for the next users. We envision a world where technology is sustainable and free of digital constraints, enabling future generations to thrive.

Nextra empowers business owners to sustain, grow, and lead their companies with investment and support. For leaders of qualified companies, Nextra offers a unique opportunity to monetize achievements, prioritize people, and protect legacies, all while contributing to an influential, industry-leading organization.

We believe in the power of what's next. Together, we offer that something extra.


Nextra is where partnership and innovation converge, unleashing the power of what’s next. We specialize in transforming legacy businesses into life cycle technology solutions leaders. Our mission extends beyond just business; it’s about enabling access to quality, affordable technology for the next user, tackling societal and environmental challenges, and driving meaningful change.

Our mission is marked by a relentless pursuit of excellence, a rejection of the status quo, and an unwavering commitment to making a difference. At Nextra, we’re driven by a passion for purpose, transparency, and integrity. We obsess over the smallest details not out of obligation, but from a deep belief in doing the right thing.

We are Nextra: leaders, innovators, change-makers. Our DNA is infused with the spirit of leadership and a belief in the limitless power of possibility. We don’t just follow; we lead. We embody what’s next.




The Nextra story starts with Paul Baum, entrepreneur, founder and CEO of PlanITROI. After $1B+ in lifetime sales between his two companies over 35 years as a CEO in the technology life cycle industry, Paul sought a strategy to x10 his business from $100M to $1B and exit at the top. In his pursuit Paul spent the past 4 years talking with scratch made billionaires, the best-in-class acquisition strategist, Investment Bankers and Private Equity firms which, led Paul to the creation of Nextra. Paul realized his best strategy to exit at the top, was to bet on himself and other enterperuer business owners who want to be apart of something bigger than all of us as individual business owners.

Nextra was born from Paul’s vision to unite profitable businesses owners and their leadership that have similar core values, experience and bring a difference maker to create the best-in-class global leader in technology life cycle platform. Paul has laid out the investment criteria and formula to build a profitable $1B+ Technology Life Cycle Platform aimed to harness the unique strengths and resources of our collective partners, fostering innovation and global change. Our goal is to build a global platform, encompassing: IT Asset Disposition (ITAD), refurbishment, trade-in, depot repair, reverse logistics, returns management, and buy/sell.

The Nextra platform is a convergence of collective wisdom, dedicated to finding ideal solutions for complex global technology issues. We continuously strive to add value for our clients, always looking forward to the next breakthrough.

Most small businesses have very few choices on how to exit at the top of their business potential. An alarmingly large percentage of businesses are never sold or never fully realize their true value. As a small business owner, you generally pass down, sell through a broker or, if lucky enough, get a multiple on your EBITDA greater than 4x after you have completely exited.

Your Benefits with Nextra


Embrace unparalleled opportunities to grow your business and care for your employees, ensuring a prosperous future for all involved with Nextra.


Join a mission larger than yourself, where your contributions with Nextra extend beyond your current legacy, leading to significant and lasting impacts.


Become an active part of Nextra’s community, contributing to the Digital Dreams Project, a 501(c)(3) organization, and enhance the act of giving back alongside your supply clients.



Be Proud to be Part of the Nextra Collective

We’re all responsible for, and benefit from, the Nextra Tech image and reputation. Be grateful for what we share and consider how your actions affect our collective reputation. Be a proud ambassador of our company.

Be Driven and Confident

While effort is important, we expect results. Follow up on everything and take responsibility to ensure that tasks get completed. Set high goals and use measurements to track your progress.

Personal Growth Leads to Professional Growth

Be a lifelong learner. Seek out and take advantage of every opportunity to gain more knowledge, to increase your skills, and to become a greater expert. Be resourceful about learning and sharing best practices.

Own It, Solve It

Take personal responsibility for making things happen. Respond to every situation by looking for how we can do it, rather than explaining why it can’t be done. Be resourceful and show initiative. Don’t make excuses or wait for others to solve the problem. See issues through to their completion.

Think Win/Win Always

Think from others perspectives. Discover what they need and find a way to help them meet those needs while also fulfilling your own. It’s a two-way street.

Innovate & Change the World

Embrace change and don’t be afraid to make a mistake. What got us here is not the same as what will get us to the next level. Get outside your comfort zone and don’t be afraid to fail. Be flexible rather than stubbornly hanging on to old ways of doing things.


At Nextra, our selection process is meticulously crafted to ensure that each business we acquire aligns with our core values, mission, financials, timeline and strategic objectives.


We select business owners and their leadership that align with our vision, mission and goals.

Supply Criteria

Supply should come from its first user under a contract, with some predictability, under profitable T&C’s and with a reason that they should stay with you long-term.


Healthy Gross Margins & EBITDA along with financial stability with a track record, and very little debt.

Next Steps

NDA, Basic Due Diligence documents provided, LOI if all looks good, then further due diligence and close.

Nextra Tech Platform for 10x Growth

Joining Nextra Tech – a leader in IT lifecycle management solutions including IT Asset Disposition (ITAD), Refurbishment, Repair and Asset Recovery Services (ARS) – creates new opportunities for growth and innovation. As part of this cutting-edge platform company, businesses can harness the power of a vast network and robust resources to propel their entrepreneurial success to new heights. With a focus on strategically acquiring businesses for the Nextra Tech platform provides:

Access to Industry Experts and Resources

Increased Business Opportunities Leveraging Nextra Tech Global Platform

Financial Stability for Growth

Economies of Scale through Shared Services

Career Growth for Teammates

Shaping the Future of the Industry

Commitment to Innovation, ESG and Circular Economy

Lead Platform Company: PlanITROI, Inc

About PlanITROI:

PlanITROI is a leading provider of secure, purpose-driven IT lifecycle management solutions, delivering complete end-to-end ITAD asset value recovery services and reverse logistics solutions, data security, and real-time transparent reporting and analytics. As a long-term, trusted partner to leading corporations, educational institutions, device OEMs, and non-profits, PlanITROI leverages the circular economy to bring affordable technology to lower income families, students, and businesses, bridging the digital divide so they can learn and earn. PlanITROI’s 100% data secure approach helps organizations achieve critical Environmental Social Governance (ESG) & Corporate Social Responsibility (CSR) goals while recovering the highest possible value for their assets.

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Acquisition Strategy

Nextra Tech will redefine the landscape of the IT lifecycle management industry through strategic acquisitions. This goal is centered on acquiring established businesses with contractual supply, services, long-standing relationships.

Ideal Acquisition Focus of Nextra Tech

Computing ITAD/ARS/Trade-In/Buyback

Prioritizing businesses with contractual supply, offering a full spectrum of services.

Retail Returns Management

Specializing in computing, mobile, smart devices with contractual supply.

Repair and Refurbishment

Depot, parts and maintenance capabilities within computing, mobile, smart devices and data center.

Data Center Specialists

Focusing on server, network, storage, etc. specialists adept in data center maintenance, repair, and data destruction.

Apple Specialists

Enterprise, SMB and Education contractual and transactional supply.


Supporting digital divide through government services.

Logistics and Transportation

White glove onsite inventory, scan, pick, pack and ship services to enterprise organizations.

Procurement and Deployment Management

Specializing IT procurement integration and delivery services.

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